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Is Almond Milk Chosen Simply Because It “Seems Healthy”? — A Look at Consumer Profiles Based on Data from Young People in 7 Countries —
- sellBeverages
- sellChina
- sellHealth
- sellKazakhstan
- sellKorea
- sellTaiwan
- sellThailand
- sellUnited States of America
- sellUsage and altitude
- sellVietnam
calendar_monthJul 03, 2026

過去記事でもご紹介したように、世界の植物性ミルク市場は近年急速に拡大しています。市場規模は2024年に253.3億USD（約3.9兆円）に達し、2030年には1.6倍に増加すると見込まれています。その中でも存在感を増しているのがアーモンドミルクです。低カロリー、ビタミンEが豊富、乳糖を含まないといった特徴があります。こうした特徴は、健康や食のトレンドに敏感な若い世代との相性がいいと考えられます。また、新しい飲み物が広がっていくきっかけは、若い人たちの日常から生まれることも少なくありません。そこで今回は、自主企画調査データを使って、7カ国の若年層（15〜29歳）に絞ってアーモンドミルクの飲用実態を見ていきます。対象国は、世界の植物性ミルク市場を牽引する中国とアメリカに加え、日系企業が注力することの多い韓国・台湾、タイ・ベトナムといった東アジア・東南アジアの国々、そして中央アジア最大の経済国であり新興市場として今後の成長が期待されるカザフスタンを選定しました。成熟市場・アジアの主要市場・新興市場という異なる段階にある国々を並べて見ることで、アーモンドミルクがそれぞれの市場でどのように受け入れられているのかを比較していきます。
[International Comparison] Differences in Child-Rearing as Seen Through Children’s Rooms: An Analysis of Educational Values in South Korea, Singapore, the United States, and India
- sellChild care
- sellIndia
- sellKorea
- sellSingapore
- sellUnited States of America
calendar_monthJul 02, 2026

居住空間の使い方はそれぞれですが、中でも「子ども部屋」は、その姿は国や地域によって大きく異なります。机と教材が整然と並ぶ部屋もあれば、遊び道具が中心の自由な空間もあります。こうした違いは単なる好みではなく、子育てに対する価値観や実際の育児の担い方によって生まれている可能性があります。本記事では、まずアジアアメリカ各国や地域の子育てに関する価値観を、コレスポンデンス分析を用いて整理し、そこから見える傾向をもとに子ども部屋の違いを読み解きます。さらに、それらの価値観が実際の子育ての担い手と、どのように関係しているのかも併せて考察します。
What are the differences between Gen Z in India and Gen Z in ASEAN?
- sellASEAN
- sellGeneration Z
- sellIndia
- sellReport
calendar_monthMay 20, 2026

本レポートでは、インドZ世代とASEAN（タイ、ベトナム、インドネシア）Z世代の価値観・ライフスタイルに関して、オンラインでの定量調査からどのような違いがあるのかを考察する。
Don’t Let Overseas Interview Surveys End with Just “Listening”: How to Deepen Your Understanding of Consumers Using Your Own Data —Visualizing the “Context Behind” Overseas Consumers’ Comments
- sellGlobal Viewer
calendar_monthJun 05, 2026

日本にいながら海外消費者へのインタビュー調査を実施する機会は増えています。一方で、「対象者の発言は聞けたが、結局どんな生活者なのか掴みきれない」「商品コンセプトに落とし込めるほど理解が深まらない」と感じることも少なくないのではないでしょうか。海外調査では、言葉として聞き取れる情報だけでは、対象者の暮らしや価値観、発言の背景まで十分に捉えきれないことがあります。特にオンラインや会場でのインタビューでは、対象者が普段どのような空間で生活し、どのような物に囲まれ、どのような行動をしているのかが見えづらくなります。本記事では、海外定性インタビュー調査において、対象者の言葉だけではなく、事前に持っておくビジュアルデータから対象者の「暮らし」を把握し、さらに現地生活者全体を把握するための定量ストックデータを組み合わせることで、消費者理解を深め、調査予算の効果を最大化する考え方を紹介します。
In India, EV Buyers Consider “Futuristic Appeal” but Buy Based on “Trust”: An Analysis of the Indian EV Market Purchase Journey
- sellEnvironment & Energy
- sellIndia
- sellUsage and altitude
- sellVehicle
calendar_monthMay 29, 2026

インドの電気自動車〔以降、EV (SUV)〕市場では、VinFast VF7、Mahindra BE6、BYD Atto 3、Hyundai Creta EVなどのモデルが比較対象となり、消費者の検討行動は複雑化している。EVは、単なる移動手段ではなく、テクノロジー、サステナビリティ、未来的なライフスタイルを象徴する存在として見られている。一方で、購入の最終段階では、ブランドへの信頼、サービス体制、長期保有への安心感といった現実的な要素が強く問われる。本記事では、バンガロール在住のEV (SUV)購入者5名へのデプスインタビューをもとに、インドEV市場における購買ジャーニーを整理する。焦点は、各モデルのスペック比較ではない。消費者がどのような心理プロセスを経てEVを検討し、最終的に購入へ至るのかを読み解くことである。見えてきたのは、インドEV市場の購買ジャーニーが「期待で始まり、信頼で決まる」という構造を持っていることだ。
[China] The “Face Economy” Drives Hair Care: Data Explains Why Men and Women in Their 20s and 30s Prioritize Their Hair
- sellBeauty & Personal Care
- sellChina
- selldaily use items
- sellE-Commerce
- sellUsage and altitude
calendar_monthMay 15, 2026

近年、中国の消費市場ではいわゆる「顔経済」が急速に拡大しており、外見に対する自己投資はスキンケアにとどまらず、ヘアケア分野へと細分化・高度化が進んでいます。特に20〜30代の若年層においては、小紅書（RED）や抖音（中国版TikTok）のような画像・動画中心のレコメンド型SNSの利用が一般的になっています。これらのプラットフォームでは、ユーザーが短時間でコンテンツを判断するため、ビジュアルの印象が初期の注目獲得に大きく影響します。その結果、第一印象を左右する要素への関心が高まり、中でも「髪の状態」は見た目の印象を決定づける重要な要素として重視される傾向が強まっています。本記事では、インテージが保有する海外生活者データ「Global Viewer」（2025年）をもとに、中国市場の中でも男性女性20～30代の若年層消費者のヘアケア意識・行動を比較していきます。
Why Is the Adoption of EVs Different Across Southeast Asia?—Market Divergences Reflected in the Values of Five Countries
- sellASEAN
- sellChina
- sellIndonesia
- sellMalaysia
- sellPhilippines
- sellSoutheast Asia
- sellThailand
- sellUsage and altitude
- sellVehicle
calendar_monthMay 18, 2026

近年、東南アジアにおける電気自動車（以降、EV）市場は高い成長率を示しており、有望な市場として注目を集めています。一方で、国別に見ると、その進展にはばらつきがあり、EVへの選好が相対的に高い市場も存在すれば、いまだにEVへの選好が相対的に低い市場も存在しています。本記事では、東南アジア諸国（マレーシア、フィリピン、インドネシア、タイ、ベトナム）のEV市場の状況をインテージが保有する海外生活者データ「Global Viewer（2025年実施）」から考察していきます。
From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～
- sellAsia
- sellCambodia
- sellChina
- sellCulture/Habit
- sellFood
- sellIndia
- sellIndonesia
- sellPhilippines
- sellRestaurant
- sellSaudi Arabia
- sellThailand
- sellTypical
- sellVietnam
calendar_monthMar 16, 2026

グローバル市場への展開や現地向けの商品・サービス開発において、現地の生活者の「当たり前」を深く理解することは不可欠です。特に「食」と「家事」の領域には、その国の文化、家族構成、インフラ事情が色濃く反映されます。本記事では、ベトナム、カンボジア、タイ、フィリピン、インド、インドネシア、中国・上海、サウジアラビアの「料理をするときの行動」について、各国のリアルな食卓の風景、食材の調達方法から家での食生活までをご紹介します。さらに本記事の後半では、これら8カ国の生活事情を俯瞰することで見えてくる、グローバルマーケティングに役立つ「3つのトレンド（食材の買い出し・保存習慣、台所の主役の変化、多様化する食卓のタイムマネジメント）」についても紐解いていきます。

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Featured articles

Is Almond Milk Chosen Simply Because It “Seems Healthy”? — A Look at Consumer Profiles Based on Data from Young People in 7 Countries —

[International Comparison] Differences in Child-Rearing as Seen Through Children’s Rooms: An Analysis of Educational Values in South Korea, Singapore, the United States, and India

What are the differences between Gen Z in India and Gen Z in ASEAN?

Don’t Let Overseas Interview Surveys End with Just “Listening”: How to Deepen Your Understanding of Consumers Using Your Own Data —Visualizing the “Context Behind” Overseas Consumers’ Comments

In India, EV Buyers Consider “Futuristic Appeal” but Buy Based on “Trust”: An Analysis of the Indian EV Market Purchase Journey

[China] The “Face Economy” Drives Hair Care: Data Explains Why Men and Women in Their 20s and 30s Prioritize Their Hair

Why Is the Adoption of EVs Different Across Southeast Asia?—Market Divergences Reflected in the Values of Five Countries

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～

Top 3 Popular Articles

What Is the Culture of Eating Five Meals a Day? How Zomato and Swiggy Are Changing Indian Dining Habits—Rising Health Awareness and Protein Demand Among the Younger Generation

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～

Child Nutrition in Urban Chinese Households with Children: Utilization of Dining Out and Delivery Services and Safety Awareness

Malaysian Women's Fashion: What Makes Muslim-Style Outfits Unique?

Latest Articles

Is Almond Milk Chosen Simply Because It “Seems Healthy”? — A Look at Consumer Profiles Based on Data from Young People in 7 Countries —

Beauty Information-Seeking Behavior in Five Southeast Asian Countries: A Comparison of the Influence of Social Media, Retail Stores, and Word of Mouth

Don’t Let Overseas Interview Surveys End with Just “Listening”: How to Deepen Your Understanding of Consumers Using Your Own Data —Visualizing the “Context Behind” Overseas Consumers’ Comments

The Rise of “Childcare-like pet care

[China] Silver Generation Cosmetics Market Overview

In India, EV Buyers Consider “Futuristic Appeal” but Buy Based on “Trust”: An Analysis of the Indian EV Market Purchase Journey

[International Comparison] Differences in Child-Rearing as Seen Through Children’s Rooms: An Analysis of Educational Values in South Korea, Singapore, the United States, and India

National Character of Countries Around the World Indonesia: “Sharing with everyone” is the norm. How a “culture of sharing” shapes interpersonal relationships

What Is the Average Indian Like? A Comprehensive Guide to Demographics, Family Values, Dietary Habits, and Gen Z Trends

financeStatistics

folder_openEconomics & Infrastructure

folder_openSocial Structure

folder_openConsumer Attitudes and Behavior

SERIES

Report

Health

Beauty & Personal Care

Usage and altitude

Featured articles

Is Almond Milk Chosen Simply Because It “Seems Healthy”? — A Look at Consumer Profiles Based on Data from Young People in 7 Countries —

[International Comparison] Differences in Child-Rearing as Seen Through Children’s Rooms: An Analysis of Educational Values in South Korea, Singapore, the United States, and India

What are the differences between Gen Z in India and Gen Z in ASEAN?

Don’t Let Overseas Interview Surveys End with Just “Listening”: How to Deepen Your Understanding of Consumers Using Your Own Data —Visualizing the “Context Behind” Overseas Consumers’ Comments

In India, EV Buyers Consider “Futuristic Appeal” but Buy Based on “Trust”: An Analysis of the Indian EV Market Purchase Journey

[China] The “Face Economy” Drives Hair Care: Data Explains Why Men and Women in Their 20s and 30s Prioritize Their Hair

Why Is the Adoption of EVs Different Across Southeast Asia?—Market Divergences Reflected in the Values of Five Countries

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～

Top 3 Popular Articles

What Is the Culture of Eating Five Meals a Day? How Zomato and Swiggy Are Changing Indian Dining Habits—Rising Health Awareness and Protein Demand Among the Younger Generation

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～

Child Nutrition in Urban Chinese Households with Children: Utilization of Dining Out and Delivery Services and Safety Awareness

Malaysian Women's Fashion: What Makes Muslim-Style Outfits Unique?

Latest Articles

Is Almond Milk Chosen Simply Because It “Seems Healthy”? — A Look at Consumer Profiles Based on Data from Young People in 7 Countries —

Beauty Information-Seeking Behavior in Five Southeast Asian Countries: A Comparison of the Influence of Social Media, Retail Stores, and Word of Mouth

Don’t Let Overseas Interview Surveys End with Just “Listening”: How to Deepen Your Understanding of Consumers Using Your Own Data —Visualizing the “Context Behind” Overseas Consumers’ Comments

The Rise of “Childcare-like pet care

[China] Silver Generation Cosmetics Market Overview

In India, EV Buyers Consider “Futuristic Appeal” but Buy Based on “Trust”: An Analysis of the Indian EV Market Purchase Journey

[International Comparison] Differences in Child-Rearing as Seen Through Children’s Rooms: An Analysis of Educational Values in South Korea, Singapore, the United States, and India

National Character of Countries Around the World Indonesia: “Sharing with everyone” is the norm. How a “culture of sharing” shapes interpersonal relationships

What Is the Average Indian Like? A Comprehensive Guide to Demographics, Family Values, Dietary Habits, and Gen Z Trends

financeStatistics

folder_openEconomics & Infrastructure

folder_openSocial Structure

folder_openConsumer Attitudes and Behavior

SERIES

Report

Health

Beauty & Personal Care

Usage and altitude

Editor’s Recommended TagssellNational Traits

[National Characteristics Around the World] China: A Society and Consumer Behavior Shaped by the Pursuit of the “Quickest Results”

National Character of Countries Around the World Philippines: A Society That Runs on “It’ll Work Out,” Where Flexibility Supports Daily Life and Consumption

National Character of Countries Around the World Taiwan: The “Speed” Behind the Calm—“Assari” as the Foundation of Efficient Consumption

National Character of Countries Around the World India:An Adaptive Society Born of the “Jugaad” Spirit—The Ability to Make Things Work

National Character of Countries Around the World Indonesia: “Sharing with everyone” is the norm. How a “culture of sharing” shapes interpersonal relationships

Editor’s Recommended TagssellTypical

What Is the Average Indian Like? A Comprehensive Guide to Demographics, Family Values, Dietary Habits, and Gen Z Trends

Let’s Get to Know the “Average” Indonesian! Understanding the Lifestyle Through Climate, Culture, Halal, and Gen Z

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～

Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data

How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~

Editor’s Recommended TagssellCulture/Habit

The Values and Lifestyle of India's Generation Z Part 2: The State of Anime Among India’s Gen Z

Free Time in ASEAN: What do Indonesians do in their free time?

[China: World Residence Tour] Why the Chinese Prefer Hot Water to Cold Water

[US] Parenting Values from an American Child's Room

Are Sweat Concerns Worldwide? How People in Taiwan Cope with Sweat

Editor’s Recommended TagssellUsage and altitude

[South Korea, Thailand, Vietnam] What cosmetics and beauty products do men start using when they enter the workforce?

Child Nutrition in Urban Chinese Households with Children: Utilization of Dining Out and Delivery Services and Safety Awareness

The world of English is not just American and British English

Anticipating the lifestyle and consumption trends of China's new consumer demographic! Will China's silver-haired generation (silver market) become a blue ocean? (Part 1)

Home cooking in Asian countries: How Cooking Frequency Reveals Differences in National Eating Habits

Editor’s Recommended TagssellMuslim

Why Ramadan Sparks Indonesia's Biggest Car-Buying Season

Malaysian Women's Fashion: What Makes Muslim-Style Outfits Unique?

Halal Playbook: 4 Surprising Types of Indonesian Middle-class Muslim You Should Know

How “THR Bonuses” Are Changing Purchasing Behavior: A Mechanism for Stimulating Consumption Unique to Indonesia

[Indonesia] Virtual Home Tour Capturing the Insights of Muslim Women

Editor’s Recommended TagssellGeneration Z

What are the differences between Gen Z in India and Gen Z in ASEAN?

Data Reveals Generation Z Across 10 Countries: What Are the Values of the Youth Shaping the World? ~ Unraveling Generation Z Lifestyles Through Country Comparisons ~

Generation Z in Asian countries] Characteristics of Generation Z in each country: Generation Z's view of their own future.

The Values and Lifestyle of India's Generation Z Part 3:Beauty Trends Among Indian Gen Z Women

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life

Editor’s Recommended TagssellReport

中国Douyinスキンケア市場、最も伸びているのは「メンズ」—前年比+80%成長の最新動向【中国ECトレンドウォッチャー】

Global Viewer Report_アジア5カ国生活者 ビューティ・パーソナルケアに関する基礎実態把握レポート

Asia_Brand Power Report 2025

Initial Buyer/Rejector Research for VinFast VF7

FOODIAL 2026年6月号 Vol.118 Food Trend Report June 2026

The Values and Lifestyle of India's Generation Z　Part 2: The State of Anime Among India’s Gen Z

The Values and Lifestyle of India's Generation Z　Part 3:Beauty Trends Among Indian Gen Z Women

Global Viewer Report_アジア5カ国生活者ビューティ・パーソナルケアに関する基礎実態把握レポート

FOODIAL　2026年6月号　Vol.118　Food Trend Report June 2026