In the UK, nationwide, nearly 80% of the population is white. In London, on the other hand, the proportion of whites drops to about 60%, and the next largest group is Asian British (18.5%).

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer*” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

*Global Viewer
This service provides reports tailored to your issues using questionnaire data on various actual conditions and attitudes of sei-katsu-sha in 11 countries (Asia and US) stocked by INTAGE.
The service covers 400 items, including actual behavioral conditions and awareness, values, and information contact related to various product and service categories.

 ▼Click here for details
https://www.global-market-surfer.com/lp/gv/

Central Intelligence Agency "The World Factbook: Ethnic groups" Retrieved June 19, 2020, from https://bit.ly/2NvB0Qc