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[Vietnam] Pets in Vietnam, the number of families having 2 or more pets is more than twice that of Japan

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Intage Vietnam's latest independent survey July 2019 (Ho Chi Minh City, Hanoi, Da Nang, Can Tho 25~55 years old: total 201 samples) confirmed the pet market trend in Vietnam.

The pet ownership rate is 23%. Dogs are the most popular pet (19%), followed by cats (15%). The most popular pet is the dog (19%), followed by cats (15%), goldfish (10%), and birds (7%). In terms of the number of pets per household, one pet for both dogs and cats topped the list at 60%, but the number of pets with two or more pets was also high at 40%. In a Japanese survey, 23% of households had two or more pets, almost double the rate in Japan.

I feel that the deep psychology of Vietnamese people here is that they feel sorry for themselves if they don't have a companion, and that they want to look good to others. Surprisingly, there are many situations where people say, "I'm moving, can you buy me this dog? This is because there are many situations where people ask, "I'm moving, can you buy me this dog? This is different from the Japanese image of pets.

As for cats, Vietnam was not originally a country where people liked to keep them, but as the number of affluent people living in condominiums has increased in urban areas, the ratio of cats, which require less work, has been increasing. In the future, as the number of Vietnamese people who are busy working together increases, there is a good chance that there will be a cat boom, replacing the need for labor-intensive dogs (e.g., for walking).

In terms of product consumption for pets, pet food was the most purchased item at 61%. This was followed by pet clothing at 55%. In terms of entertainment consumption for pets, pet spas and salons topped the list at 31%. This is followed by taking pets to training centers for education at 13%. Business in this area may still be in its infancy, but given the current increase in the number of pet stores, there are signs that "needs" are increasing from "seeds. This is an area where business opportunities can be expected in the future.

Source: ACCESS Monthly Magazine (October 2019)

For a report on the pet situation in Vietnam click here.

Translated with AI Translator

  • Intage Inc

    Author profile
    (Mr.) Masami Negishi

    He is the Managing Director of INTAGE VN. After taking charge of overseas research at INTAGE Japan, he was engaged in supporting INTAGE INDIA. After that, he was transferred to INTAGE VN, where he has been since November 2015. He has given many lectures and conference papers, and holds an MBA. For more information on the report, search "VIEVIEW" on the web service slideShare.
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    Intage Inc.

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  • Dec 06, 2019
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