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[Philippines] Increased demand for air fryers and multi electric pressure cookers. Gaining popularity by capturing the needs of the wealthy and businessmen.

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Easy and healthy as no extra oil is used The Air Fryer is highly popular among the wealthy

Since the spread of COVID-19 in 2020, there has been an increase in demand for cooking appliances that make it easy to prepare delicious food at home. Particularly popular is the "air fryer," which can fry or grill using the oil from the food. Air fryers are popular among health-conscious affluent people because they can make fried foods such as "fried chicken" and "lumpia" (spring rolls), which are often made in Filipino households, without using oil, making them easy, healthy, and delicious.
Another popular product is the "Instant pot," a multi-purpose electric pressure cooker that can cook seven different foods in one unit, including stewing, frying, and steaming. The Instant pot, which has the largest market share among multi-cookers in the U.S., is relatively expensive with a price range starting at 7,000 pesos (about 15,000 yen), but the large capacity cookers of 6 liters or more are the best sellers. It goes well with traditional Filipino stews such as "adobo," a home-style dish of pork or chicken and onions stewed in a soy sauce and vinegar base, and "sinigang," a dish of vegetables simmered in a sour soup called tamarind.

The reason for its popularity is that it is easy to handle, even for people who have just started cooking. The reason for its popularity is that it is easy to handle.

As a result of the COVID-19 lockdown and other regulations that prevented people from eating out at restaurants, the number of people cooking at home increased along with the demand for food delivery. As people spend more time at home and eat three meals at home, even single businessmen who used to eat out have started to cook at home. Even those who are not accustomed to cooking can easily prepare food with the flick of a switch using cooking appliances, and there is a need for such appliances, especially among those who have just started cooking.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.
  • May 20, 2021
  • 3537 Views

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