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[Vietnam] Kombucha in a can using local Vietnamese fruit attracts attention

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Passion fruit, mango, etc. 14 kinds of fruit flavored kombucha

Kombucha, made with fruits and other ingredients from Vietnam, is gaining attention, especially among health-conscious people. Kombucha is a lactic acid fermented drink, also known as "tea mushroom," which is said to have immunity-boosting, skin beautifying, and fatigue-relieving effects, and is supported by health- and beauty-conscious people around the world.
In Vietnam, there have been stores selling kombucha for a long time, but it was only purchased by a few people, mainly Westerners, and was not common among the local population. However, with the rise in health consciousness in recent years, it is now being sold in organic stores and cafes, and is gaining attention among local people.
"STAR KOMBUCHA is a company that started selling kombucha in Vietnam in 2019, and it uses local fruit flavors such as passion fruit, mango, and lemongrass to suit the Vietnamese palate. When it was first launched, the company had 10 flavors, but now it has 14 flavors. The price is also affordable compared to other kombuchas at 30,000vnd (about 143 yen) per can. In addition, by making the drink available in cans that can be stored at room temperature, it has become easier to handle in general supermarkets and convenience stores. This has also encouraged its popularization.

Environmentally friendly as well as healthy A product that overturns the image of canned drinks

In Vietnam, awareness of health and beauty is rapidly growing due to increasing incomes and changing lifestyles. In particular, since the COVID-19 epidemic, attention has been focused on foods and drinks that boost the immune system. Until now, the mainstream of kombucha in Vietnam has been imported or homemade, but the imported products were expensive and the taste was often not to the taste of Vietnamese people, while the homemade products had many safety and quality problems.
STAR KOMBUCHA has developed a product with a taste that suits Vietnamese tastes and a package that is easy to distribute in the market. In order to meet the growing health consciousness, STAR KOMBUCHA uses only the minimum amount of sugar required for production (canned drinks in Vietnam contain a lot of sugar), thus overturning the image of unhealthy canned drinks in the past. The cans are also made of aluminum, which has a high recycling rate, making them environmentally friendly.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Aug 24, 2021
  • 3764 Views

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