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[Vietnam] Tougher Penalties for Drinking Alcohol! Non-alcoholic beer comes into the spotlight in Vietnam

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Enforcement of Alcohol Damage Prevention Law Draws Attention to Non-Alcoholic Beer

Imported non-alcoholic beer has existed in Vietnam for a long time, but its price was higher than that of domestic beer and it was not widely distributed. In 2014, "Saigon Binh Thai Beer" launched Vietnam's first non-alcoholic beer with 0.5% alcohol content at 14,000vnd (about 55 yen) for 350ml, but awareness and recognition were low and it was rarely seen in supermarkets and convenience stores.
However, when the Alcohol Damage Prevention Law was enacted in January 2020, which established strict penalties for drunk driving and drinking before and during work, and also banned commercials of alcoholic beverages during prime time, non-alcoholic beer began to attract attention. 0" (18,000 vnd/¥90 per bottle) from Heineken, "All Free" (69,000 vnd/¥350 per six-pack) from Suntory PepsiCo, and other non-alcoholic beers were launched and are now readily available at restaurants, convenience stores, and supermarkets. Non-alcoholic beers from overseas are also on the rise, increasing the number of non-alcoholic beer options.

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Low calorie content compared to beer Attractive with fewer health problems

Despite the global trend away from beer, both production and consumption in Vietnam continued to grow steadily until 2019. Even in such Vietnam, beer consumption dropped when the Law on the Prevention of Alcohol Damage came into effect. The stricter regulations on beer and other alcoholic beverages have inevitably led to increased attention and demand for non-alcoholic beer. In addition to being able to be consumed on any occasion, non-alcoholic beer can be sold by various companies as having fewer calories than beer and posing no health problems, and sales are expected to grow further in the future.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Mar 01, 2022
  • 4732 Views

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