imagesColumn

[Taiwan] Modernizing Traditional Chinese Medicine Sweets! Colorful "Powdered Bread" Popular among the Younger Generation!

images

Modernized versions of "powdered glutinous rice cake" are popular in stores
Can be enjoyed throughout the year in the South

In Taiwan, shaved ice and bean-flour dumplings are sold year-round at street stalls and ice cream stores, and the traditional ingredient in these items is hún-kué. Like tapioca pearls, hún-kué itself has no flavor, so it is usually eaten with honey or brown sugar. The traditional color is the bright yellow of the gardenia tree, but recently colorful versions have become popular on social networking sites. Although there are stores in Taichung and Taipei where one can taste the colorful "powdered glutinous rice cake," some do not offer it all year round. In the south, on the other hand, the temperature is high and hot all year round, so shaved ice can be enjoyed all year round.
The "Maji Douhua Binghua Room," where colorful shaved ice can be enjoyed in Kaohsiung, has inherited the 40-plus years of skills of its grandmother and father, and insists on making everything by hand from the bean-flour mixture to the filling and nectar. The five-colored bean curd is handmade with gardenia, brown sugar, red yeast, taro, and powdered green tea, and has a subtle taste of the ingredients. The "Five-Color Powdered Bean Curd Bean Flowers" (NT$60, about ¥270) and the "Five-Color Powdered Bean Curd Bing" (NT$50, about ¥225), which is a combination of shaved ice and powdered bean curd, are popular items.
Qishan, an area located 87 meters northeast of Kaohsiung City Center, is about an hour's bus ride away and attracts many visitors for the popular "粉粿冰" of "Qishan 阿嬤的味 古早味挫冰". Qishan is famous for its bananas and other agricultural products, and in addition to the "粉粿" made with guava (pink) and rosebay peas (blue) grown on the family farm, there are five other colors: dragon fruit (red), brown sugar, and gardenia. The "Powdered Bing", which offers several kinds of powdered bingsu, is priced at NT$50 (about ¥225).

Powder cake is a traditional Taiwanese sweet made of sweet potato flour or cassava flour (sometimes with potato starch added), and is similar to Japanese strawbaked rice cakes, but more elastic. It contains gardenia, which belongs to Chinese herbal medicine, and is believed to reduce heat in the body, so in Taiwan, dumpling is considered to relieve heat. The original traditional dumpling is colored yellow with gardenia, but new types of dumplings colored with red yeast rice, green tea, butterfly peas, etc. have appeared, and they are called "seven-color rainbow dumplings and became popular on social networking sites.


Translated with AI Translator

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Nov 18, 2022
  • 2438 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here