imagesColumn

[China] "THE FIRST SLAM DUNK" was a big hit in China! Sneakers and other related items were also the center of attention!

images

Box Office Revenues Reach 437 Million Yuan in 8 Days
Sneakers worn by the characters soared

The movie "THE FIRST SLAM DUNK" was released throughout China on April 20, 2023, and was such a big hit that its box-office revenue reached RMB 437 million in just eight days. The movie has created a Slam Dunk whirlwind, with the sneakers worn by the characters and related items attracting increasing attention. With the release of the movie, life-size panels have been set up in shopping malls throughout China and a large number of Slam Dunk-related goods have been sold, which has also contributed to the Slam Dunk craze.

images

In addition, prices of reprinted sneakers, including the NIKE "AIR JORDAN 6" worn by the main character Hanamichi Sakuragi and Kaede Ryukawa's "Air Jordan 5 Fire Red," have skyrocketed; the NIKE "AIR JORDAN 6" sold for 1,299 yuan in fall 2016 and is now priced at 6,000 yuan or more. The "Air Jordan 5 Fire Red" had a selling price of RMB 1,399 in spring 2020, but has now risen to over RMB 2,000 (based on the selling price of the 27cm size on the sneaker-focused e-commerce app "得物," which sells only authentic products after appraisal). Since the movie's release, the Asics flagship store in Shanghai's iapm (環貿広場), a large shopping mall, has twice stocked and sold the reissued "asics japan L" sneakers worn by Hisashi Mitsui. They sold out quickly, and the sneakers, which have a regular price of NT$790, are being resold online at prices ranging from NT$1199 to NT$2999.

images

Popularity of Slam Dunk spread to Generation Z as well, supported by the generation born in the 80s and early 90s

Since Slam Dunk was broadcast on terrestrial television in China from 1996 to 1997, it has gained particular support from the generation born in the 80s and early 90s, who were in their youth at the time. Slam Dunk's popularity and influence have also spread to the curious Generation Z. "Detective Conan," whose movies have been released every year since 1997, is also very popular in China. As of May 12, UNIQLO in China is featuring a collaboration T-shirt with Detective Conan, and the most popular T-shirt is the one with Ai Haibara and Conan printed on it. The most popular T-shirt is the one with Ai Haibara and Conan printed on it. The Huaihai Zhonglu store, one of the largest stores in the world, is sold out and is awaiting shipment.

Translated with AI Translator

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • May 15, 2023
  • 1586 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here