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[Taiwan] 7-Eleven Taiwan opens "OPEN!MART," a complex-type mart to promote local production for local consumption!

Selling many local brands of Taiwanese products, from vegetables and fruits to processed products

7-ELEVEN, a major convenience store in Taiwan, opened a complex store "OPEN!MART. The store offers many products that health-conscious consumers and vegetarians will enjoy, including organically grown vegetables from Taiwan and "history vegetables," which can be scanned with a QR code to find out information about the source of production, fruits that are particular about their origin, and other plant-based meat products. In September 2022, the first store, "Hu Xin Men Shi," in New Taipei City In September 2022, the company will open its first store in New Taipei City, Ho-Xin Men-Chi, which will sell a number of local brand products, including jams made from Taiwanese fruit and rice from various regions of Taiwan, including Tainan No. 11, a specialty of Tainan, in collaboration with MAJI TREATS, a popular food specialty store in Taiwan. The spacious 10-pyeong store is divided into 10 sales corners, including a healthy drink corner, a "Semeur Seina" bakery corner where customers can enjoy freshly baked bread, a pet corner, and a book corner in collaboration with a major online bookstore, "Bohaku Lai.

Convenience store food changing in response to growing health consciousness

The convenience store industry is also changing as Taiwanese people become more health-conscious. Convenience store food that once had an image of being "high in additives" or "bad for you" is now being replaced by many vegetarian and additive-free products. 7-ELEVEN is an indispensable store in the daily lives of many Taiwanese, and its brand power, which is familiar to many people, is likely to continue to expand its store network.

Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Mar 10, 2023
  • 1226 Views

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