imagesColumn

[Vietnam] detergent maker's 'truth-telling' commercial draws attention amid hoaxes

images

210,000 views on Facebook in one month of publication.

A commercial for detergent manufacturer Seventh Generation, released on Facebook in April 2020, is making headlines. The commercial struck out the usual advertising slogans such as long-lasting scent and eye-catching packaging, emphasizing that the reason it doesn't have a long-lasting scent is because it's derived from 100% natural ingredients, and the reason it doesn't have eye-catching packaging is because it's in reusable plastic packaging, emphasizing that it's environmentally friendly.
Internet use has increased due to the curfew imposed by COVID-19, and major telecoms company Viettel has been offering services such as doubling the cap on contracted telecoms charges at no extra charge. On the other hand, false rumors about the deaths of infected people have been spreading on the Internet, and in the midst of information exhaustion, the concept of the "truth-telling" commercial was well received. As of April 30, a month after its release, the commercial has been viewed 210,000 times.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • May 28, 2020
  • 2316 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here