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[Indonesia] Eco-friendly, affordable and varied! Sachet-type cosmetics that are popular with young women

The sachet-type cosmetics that became popular among You Tuber

Cosmetics in sachets (sachets) have become a hot topic among women in their teens and twenties.In 2019, Indonesia's National Food and Drug Administration (BPOM) approved the sale of Korean cosmetic brands MOKOMOKO and Sis2Sis to launch sachet-type cosmetics. Then, local brand Vienna beauty launched the first sachet-type lip balm, mascara and foundation in Indonesia, and POND'S also launched glitter and packs. They were introduced by a cosmetics-related You Tuber, and their popularity spread. They are popular because they are not too bulky and not too bad for a cosmetic bag. Sachet-type cosmetics have become a hot topic in recent years because plastic waste has become a problem, and they are eco-friendly. Lip glosses, liquid blushes, foundations, highlighters and more are being added to the range.

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Cosmetics are shifting to eco-friendly products as people become more and more environmentally conscious

2019 was also a year in which people's environmental awareness and companies' attitudes towards environmental protection became more prevalent. While cute packaging is a factor in cosmetics that leads to sales, sachet-type cosmetics were launched as a cute product with "eco" in front of the growing environmental awareness.Vienna beauty also launched a cosmetic event in October 2019 called "Cosme Vote 2019 Sachets are introduced as a new invention in cosmetic containers. The sachet-type containers are sold in convenience stores because they are small in volume and don't take up much space, making them easy for even teenage girls just starting out with makeup to get their hands on, leading to sales.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • May 29, 2020
  • 2000 Views

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