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[India] Sustainable Fashion' over Fast Fashion/Designer Masaba Gupta's unique experiment

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Masaba Gupta launches plastic-free clothing line

Instead of fast fashion, where workers are given low wages and excessive work and the overall process is also harmful to the environment, 'sustainable fashion' is getting a lot of attention. The focus on good working conditions and fair trade, along with being environmentally friendly, is currently growing rapidly in India.
Inspired by UNEP India's and Ogilvy India's "I Will Wear Out Plastic" campaign, fashion designer Masaba Gupta has created a new line of plastic-free clothing that incorporates removable bags into the garments themselves. The company has launched a product line. It aims to reduce the use of plastic bags with innovative ideas and unique ways of combining eco and fashion.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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    Intage Inc.

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  • Apr 24, 2020
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