imagesReport

Brand Footprint 2021

Release date
July 2021
# of pages
40
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • UAEUAE
  • ChinaChina
  • GermanyGermany
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • IndiaIndia
  • JapanJapan
  • KoreaKorea
  • MalaysiaMalaysia
  • OtherOther
  • PhilippinesPhilippines
  • Saudi ArabiaSaudi Arabia
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • UKUK
  • USAUSA
  • Viet NamViet Nam

Description

Intage has teamed up with Kantar Worldpanel to compile a list of the world's most consumer-chosen brands for 2020, based on consumer purchase data.

Summary

The Brand Footprint, launched in 2013, is based on data from over 23,500 brands in 54 markets around the world, and ranks brands based on the Consumer Reach Point (CRP) index, which is a comprehensive evaluation of population (number of households), purchase rate, and purchase frequency. In 2020, the market was under COVID-19 disaster, but across consumer goods, 53% of brands saw an increase in their CRP index. The food sector grew, while the health and beauty sector struggled. Across consumer goods, purchase frequency increased 2% year over year, and purchase volume per purchase averaged 11%. 88％ of the brands with positive year-over-year growth did so by bringing in new buyers. In outdoor consumption, many of the top beverage and snack brands experienced double-digit negative growth. However, overall consumption, which includes both household and outdoor consumption, was down only about -5%. Online consumption accounts for about 5.4% of CRP (Consumer Reach Point, a ranking indicator). Especially in Asia and Europe, online purchases contributed to CRP growth. For the world's top brands, the average growth rate of online purchases was +39%.

Research design

・Research methodology：Consumer purchase panel survey (Product code scan or diary)

Cotact us

If you have any questions about Intage or Kantar WorldPanel, please feel free to contact us at global-market-surfer@intage.com.


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