imagesReport

Design element analysis of "favorite design" images from 11 Asian countries

Release date
December 2020 - January 2021
# of pages
122
Agency
Intage Inc.
Report price
Free
Target countries
  • ChinaChina
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • IndiaIndia
  • KoreaKorea
  • MalaysiaMalaysia
  • PhilippinesPhilippines
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • Viet NamViet Nam

Description

We collected images from consumers in 11 countries on the theme of "Interior Design Favorites" and analyzed the data on the elements (outlines and materials) contained in the images and the responses to image words that match the images.

The detailed country-by-country report includes the following information.
　(1) A list of images uploaded in each country, categorized by "matching image words" x "materials
　(2) A tabulation of what kinds of "outlines" and "materials" are most commonly used for each "matching image word.

Summary

In China, South Korea, Thailand, and Vietnam, images of "wood" were mentioned more often than in other countries in "Interior design I like" when broken down by material.

Research design

・Survey method: Internet survey
・Respondent criteria：
Males and females aged 20-49
People with a high level of design sensitivity (those who answered in the top 3 (positive) for any of the following items on a 7-point scale: "I would pay more than the usual price for a well-designed product," "I own many well-designed products," and "I am good at taking pictures")
Those who have a car at home that they drive themselves and were involved in the decision to buy the car.
Excluded are industries related to automobiles, mass media, advertising, and market research.

Translated with www.DeepL.com/Translator (free version)

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