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Taiwan FMCG COVID-19 Weekly Quick View (Update to July 18, 2021)

Release date
July 2021
# of pages
9
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • TaiwanTaiwan

Description

Since May 2021, COVID-19 infections have been spreading rapidly in Taiwan.
In cooperation with the Kantar World Panel, Intage has been compiling and disseminating weekly consumption trends and channel-specific trends of the FMCG category in Taiwan, which is suffering from the COVID-19.

This report shows the total number of purchases and the amount of money spent per purchase in the beginning & mid of July, using the week of April 18, before the spread of the disease, as the base (=100).
(The figures are preliminary and unweighted.)

The report is available until the July 25, 2021 edition.
Check the latest report from here.

Summary

COVID-19 has been under control in Taiwan since July.
Overall daily consumer goods traffic declined, but per-purchase value increased, driven by e-commerce.

By channel, Supermarkets and hypermarkets traffic declined, but Supermarkets' per-purchase value remained at 15% to 20% higher than before COVID-19.
EC traffic remained at a high level, and the amount of money spent per purchase is on the rise.
Convenience stores are also maintaining a high level of purchase value per purchase.
EC spend per purchase is increasing, mainly in beverages, and personal care is also showing recovery.

Due to the COVID-19 slowdown, this report will be updated bi-weekly. The next update is scheduled for August 23.

Research design

・Research methodology：Consumer purchase panel survey (Product code scan or diary)

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