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【Japan】The trend in the oatmeal market has been revealed. -Brand Landscape Report-

Release date
April - April 2022
# of pages
50
Agency
Intage Inc.
Report price
Free
Target countries
  • JapanJapan

Description

Oatmeal, which was the first place in the "Sold Items Ranking" in the second year of COVID-19.

The charts in the column are excerpts from the Brand Landscape Report.
This April 2022 issue (category: oatmeal) can be downloaded for free.

Summary

In the Brand Landscape Report, you can get a landscape view of the brand situation from various perspectives, in addition to the perspectives you have seen in the column above.
　　　- Understanding trends of categories and brands, factor breakdown
　　　- Data sources: retail panel data (SRI +) and consumer panel data (SCI)
　　　- Understanding buyer profile such as lifestyle, trial or repeat

It is a total of 50 pdf report and can be used in the following cases.
　　　- To track the performance of your own brands, including new products and existing products.
　　　- to track the performance of categories and major brands before entering the Japanese market.
　　　- to get an overview of the factors behind the good/bad performance of the brand.

Research design

Data source: Intage SRI+ data (retail panel data) / SCI data (consumer panel data)
Period: Latest 12 months data (partially monthly data)
Area: Japan

Market Overview　　　Category sales situation?
　ーEstimated category sales and growth rate

Brand Overview　　　Brand sales target achieved?
　ーEstimated Brand sales and growth rate
　ーBrand share and growth rate

Factor breakdown (Stores)
What are the factors contributing to achievement/non-achievement?　(Store-related factors)
　ーSales factor tree
　ーDistribution trend
　ーValue per store selling trend
　ーUnit per store selling trend
　ーAvg. unit price trend
　ーNo. of SKUs per store selling trend

Factor breakdown (Consumers)
What are the factors contributing to achievement/non-achievement?　(Consumer-related factors)
　ーPurchase factor tree
　ーPenetration trend
　ーConsumption trend
　ーTrial rate trend
　ーRepeat rate trend
　ーPerformance rate trend

Overview by channel　　　How was the sales performance by channel?　Did sales grow or contract?
　ーChannel contribution
　ーCategory distribution/Turnover by channel
　ーBrand distribution/Turnover by channel

Overview by area　　　How was sales performance by area?　Did sales grow or contract?
　ーArea contribution
　ーCategory distribution/Turnover by area
　ーBrand distribution/Turnover by area

User profiling　　　What are the purchase behaviors and demographics of brand users?
　ーPurchase behaviors
　ーDemographic of brand users

key word

Market overview / Market grasp / Market report / Marketing / FMCG / Brand landscape report / Japanese market / Brand management / Miscellaneous goods / Food / Beverage / Alcohol / Cosmetics / Personal / OTC / Pharmaceuticals / Tobacco

Report sale

You can look the April 2022 oatmeal report for free.
Other various categories reports are also available for order. Each report costs 500,000 yen, while customers with both SRI+ and SCI contracts can buy one for 200,000 yen, and customers with either contract can buy one for 350,000 yen. (All prices do not include tax.)
If you are interested in purchasing this report, please feel free to contact us this form.

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