imagesReport

Brand Footprint 2023

Release date
June 2023
# of pages
46
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • UAEUAE
  • ChinaChina
  • GermanyGermany
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • IndiaIndia
  • JapanJapan
  • KoreaKorea
  • MalaysiaMalaysia
  • OtherOther
  • PhilippinesPhilippines
  • Saudi ArabiaSaudi Arabia
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • UKUK
  • USAUSA
  • Viet NamViet Nam

Description

Kantar Worldpanel, in partnership with Intage, compiled the report on "World's Most Popular Brands by Consumers in 2022" on consumer purchasing data.
Data for Japan is provided by Intage.

The PDF report can be downloaded at the bottom of this page.
You can also check the brand ranking by country and category from this web site.

Summary

In Brand Footprint, brands are ranked annually by CRP (Consumer Reach Point), an index based on a comprehensive evaluation of population (number of households), purchase rate, and frequency of purchase based on global market data.

In 2022, global FMCG market grew +4.8% year over year in value terms.
Inflation had a greater impact rather than growth of consumer demand, and purchasing behavior was characterized by growth in discount stores, less frequent purchases, and growth in small volume packs.
Coca-Cola topped the Global FMCG in terms of CRP score, ranking first for the third consecutive year.


Research design

・Research methodology：Consumer purchase panel survey (Product code scan or diary)

Cotact us

If you have any questions about Intage or Kantar WorldPanel, please feel free to contact us at global-market-surfer@intage.com.

Check category market size and brand share in China, Thailand, and Indonesia quickly! Check Market Pie from here.

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