imagesReport

Asia_Brand Footprint 2023

Release date
January 2024
# of pages
49
Agency
Kantar Worldpanel
Report price
Free
Target countries
  • ChinaChina
  • IndonesiaIndonesia
  • IndiaIndia
  • KoreaKorea
  • MalaysiaMalaysia
  • OtherOther
  • PhilippinesPhilippines
  • ThailandThailand
  • TaiwanTaiwan
  • Viet NamViet Nam

Description

This is a report on 'Asia’s most chosen brands by consumers in 2022', using consumer purchase data from Kantar Worldpanel

Summary

This is an Asia version of the annual 'Brand Footprint' report, issued by Kantar Worldpanel
Markets covered: Mainland China, South Korea, Taiwan, Indonesia, Thailand, Malaysia, Vietnam, Philippines, India, Sri Lanka, Bangladesh
*Based on brand data from each market, an index called Consumer Reach Point (CRP) is used to comprehensively evaluate and rank brands every year. CRP is calculated by Population (no. of households), Penetration, and Purchase Frequency.

Research Overview

Methodology: Kantar Worldpanel Consumer Purchase panel (Diary/ Product code scan)

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

KWP/Kantar/world/global/Multi/Asia/Brand/rank

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