USA & ASEAN New Normal Report

Research Period
May 2020
# of pages
Intage Inc.
Report price
Target countries
  • Indonesia
  • Thailand
  • USA
  • Viet Nam


This report summarises how consumers' lifestyle changed with COVID-19 in Indonesia, Thailand, Vietnam, and US.


The analysis is divided into the following 6 dimensions: Health & hygiene, Food, Work & lifestyle, Childcare & beauty, Mobility, and Values. Key messages towards 'New Normal' concern changes in 1) Personal & social distancin : Reviews of the concept of distance from the people and society around you is underway, 2) Staying healthy & hygienic inside out: Generating and raising awareness of disease prevention and hygiene ,the true value for importance of “health” is called into question., and 3) Re-shaping the daily time management : The idea of time changes in proportion to the distance, and it becomes routine.

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Research design

*Research method: Online survey
*Respondent criteria: Married male and female who live in the respective countries

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