imagesReport

How is COVID-19 changing the consumers in India?

Release date
April 2020
# of pages
56
Agency
Intage India
Report price
Free
Target countries
  • IndiaIndia

Description

This report reveals the change in the attitudes and behaviors of people in India (how to spend time and shopping behavior) during the lockdown.

Summary

Due to the lockdown, the normal life of Indians was greatly restricted. As a result, people during the lockdown were more likely to feel "bored" than "worried". Many people spent more time with family and using online services such as SNS and ZOOM. When it came to shopping during the lockdown, many people shopped less frequently and kept more stock at home than usual, while few people used online shopping. COVID-19 has also changed people's attitudes. This increased cost consciousness due to financial concern and health awareness due to infection prevention. Some people are even considering purchasing cars and motorcycles to avoid fear of getting infection from public transport.

Research design

*Research method: Online survey
*Respondent criteria: Male and female of all ages

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