imagesReport

[China] Change by COVID-19 and consumer life in the future

Release date
March 2020
# of pages
49
Agency
Intage China
Report price
Free
Target countries
  • ChinaChina

Description

This report highlights how COVID-19 impacted life in China, what kind of changes occurred during that period, and what will happen to consumer life in the future.

Summary

During COVID-19, overall purchasing intentions declined in China, while the purchase of masks and disinfectants, as well as supplements and OTC cold medicines increased due to the rising awareness in disease prevention and health maintenance. At the same time, use of apps and other online platforms have increased dramatically, which also implies an expansion of personal transactions via EC and Social EC in the coming years. In addition, because of image improvement of Japan and Japanese companies, there may be a recovery in visits to Japan once the effects of the pandemic have subsided. Overall consumption intentions are expected to return nearly to the pre-epidemic level, or even increase after the pandemic.

Research design

*Research method:Online survey
*Respondent criteria:Male and female living in New Tier 1, Tier 2, and Tier 3 cities in China

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report