[China] Change by COVID-19 and consumer life in the future

Research Period
March 2020
# of pages
Intage China
Report price
Target countries
  • China


This report highlights how COVID-19 impacted life in China, what kind of changes occurred during that period, and what will happen to consumer life in the future.


During COVID-19, overall purchasing intentions declined in China, while the purchase of masks and disinfectants, as well as supplements and OTC cold medicines increased due to the rising awareness in disease prevention and health maintenance. At the same time, use of apps and other online platforms have increased dramatically, which also implies an expansion of personal transactions via EC and Social EC in the coming years. In addition, because of image improvement of Japan and Japanese companies, there may be a recovery in visits to Japan once the effects of the pandemic have subsided. Overall consumption intentions are expected to return nearly to the pre-epidemic level, or even increase after the pandemic.

Research design

*Research method:Online survey
*Respondent criteria:Male and female living in New Tier 1, Tier 2, and Tier 3 cities in China

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