imagesReport

COVID-19 Impact on China and Taiwan FMCG market

Release date
January - February 2020
# of pages
24
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • ChinaChina
  • TaiwanTaiwan

Description

This report summarizes the short-term impact on the FMCG market due to COVID-19 and future consumer behavior in both China and Taiwan.

Summary

During COVID-19 period, China FMCG market decreased by double digit. In necessities category, Beverage, Soft Drink, and Candy dropped dramatically while Instant Noodle and Frozen Food increased. In both China and Taiwan, Health-related or Immunity-related products such as Personal Hygiene, Health Food, Household Cleansing benefited because of the pandemic. The report shows that consumers in both regions switch to E-commerce. In China, there is a noticeable transition to short video apps and SNS as media touchpoints.

Research design

*Research method：Panel survey
*Respondent criteria：Male and female living in China and Taiwan

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers. For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.co.jp.

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report