Asia Middle Generation Research vol.1 Appearance

Research Period
January 2021
# of pages
Intage Inc.
Report price
Target countries
  • ChinaChina
  • JapanJapan
  • KoreaKorea
  • ThailandThailand
  • TaiwanTaiwan


Asia is a region with a gradually aging population, led by Japan.
In this study, 5 countries are covered, Japan, China, Thailand, South Korea, and Taiwan, where the population is aging rapidly.
We introduce the perception and behavior about appearance among middle generation (40s-50s), who is the volume zone in each country.

■Related reports
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 Asia Middle Generation Research vol.3 Dental care


Japan is the lowest country with the lowest rating for one's appearance, on the other hand, and the country with the highest was China.
The ideal image of Japanese people is "youthful and graceful," China is "youthful and active," Thailand is "youthful and calm," South Korea is "active and graceful," and Taiwan is "youthful and dependable."

Research design

・Research methodology: Online survey
・Respondent criteria: 40s and 50s both male and female living in urban cities

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