China (Cross-border) EC Market Data Service: Live Commerce Analysis
- Research Period
- March 2021
- # of pages
- Intage Inc. × NINT inc.
- Report price
- Target countries
This report introduces examples of "live commerce," which is showing rapid growth in the Chinese EC market and examples that can be analyzed using Chinese EC data.
Live commerce sales in 618, one of the biggest e-commerce sales periods, were 65% higher than in the preceding period.The category-wise performance of the two major charismatic KOLs showed that beauty-related categories contributed the most to live commerce sales.
The analysis also found that the category of "cars and motorcycles" had a relatively high number of company/brand-originated live commerce.
・Research method: China E-commerce data analysis
Intage Inc. provides China EC data services on behalf of NINT inc.
We provide analysis of categories, brands, stores, products, etc. in major Chinese EC malls, as well as Taobao Live analysis tools.
For more information, please contact us from here.
- Retail/Whole sale/EC
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