imagesReport

Purchase behavior survey of FMCG categories ~Vol.1 Kitchen items~

Release date
September 2018
# of pages
33
Agency
Intage Inc.
Report price
Free
Target countries
  • IndonesiaIndonesia
  • ThailandThailand

Description

This is a report on a survey conducted in 2018 to understand the purchasing behavior of daily necessities and personal care products in Thailand and Indonesia.
This series covers their purchasing behavior (products they have purchased, time of purchase, and purchase channel) and payment methods by purchase channel for the following categories;

Vol.1 ＜Kitchenware> Dishwashing detergent, food wrapping film, etc.
Vol.2 ＜Personal care> Oral care products, soap, diapers, sanitary napkins, etc.
Vol.3 ＜Laundry> Detergent for clothes, fabric softener, etc.
Vol.4 ＜Housekeeping> Residential air fresheners and deodorizers, cleaners, etc.

This report presents the results of the Vol.1 "Kitchenware" category.

Summary

In both Thailand and Indonesia, more than 90% of the respondents had purchased dishwash detergent (liquid type), and the frequency of purchase was the highest among kitchen products.
In Thailand, the most common purchase channel for kitchenware was supermarkets regardless of the category, while in Indonesia, the most used channels differed by categories.

Research design

・Research method: Online survey
・Respondent criteria: Those who are living in Thailand and Indonesia, male and female aged 10-59 years old

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