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Purchase behavior survey of FMCG categories ~Vol.3 Laundry items~

Release date
September 2018
# of pages
37
Agency
Intage Inc.
Report price
Free
Target countries
  • IndonesiaIndonesia
  • ThailandThailand

Description

This is a report on a survey conducted in 2018 to understand the purchasing behavior of daily necessities and personal care products in Thailand and Indonesia.
This series covers their purchasing behavior (products they have purchased, time of purchase, and purchase channel) and payment methods by purchase channel for the following categories;

Vol.1 ＜Kitchenware> Dishwashing detergent, food wrapping film, etc.
Vol.2 ＜Personal care> Oral care products, soap, diapers, sanitary napkins, etc.
Vol.3 ＜Laundry> Detergent for clothes, fabric softener, etc.
Vol.4 ＜Housekeeping> Residential air fresheners and deodorizers, cleaners, etc.

This report presents the results of the Vol.3 "Laundry" category.

Summary

In both Thailand and Indonesia, the highest percentage of respondents had purchased powdered laundry detergent, at 60-70%. The percentage of respondents who have purchased liquid detergents is over 40% in both countries.
The percentage of respondents who have purchased liquid fabric softener is nearly 70% in Thailand, but only 40% in Indonesia.
In Thailand, the percentage of respondents who purchased these laundry items at supermarkets was higher than that of other channels, followed by hypermarkets and convenience stores/mini-marts. In Indonesia, the percentage of respondents who purchased from "convenience stores/mini-marts" was slightly higher than that of other channels.

Research design

・Research method: Online survey
・Respondent criteria: Those who are living in Thailand and Indonesia, male and female aged 10-59 years old

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