imagesReport

Purchase behavior survey of FMCG categories ~Vol.4 House keeping items~

Release date
September 2018
# of pages
43
Agency
Intage Inc.
Report price
Free
Target countries
  • IndonesiaIndonesia
  • ThailandThailand

Description

This is a report on a survey conducted in 2018 to understand the purchasing behavior of daily necessities and personal care products in Thailand and Indonesia.
This series covers their purchasing behavior (products they have purchased, time of purchase, and purchase channel) and payment methods by purchase channel for the following categories;

Vol.1 ＜Kitchenware> Dishwashing detergent, food wrapping film, etc.
Vol.2 ＜Personal care> Oral care products, soap, diapers, sanitary napkins, etc.
Vol.3 ＜Laundry> Detergent for clothes, fabric softener, etc.
Vol.4 ＜Housekeeping> Residential air fresheners and deodorizers, cleaners, etc.

This report presents the results of the Vol.3 "House keeping" category.

Summary

Among housekeeping products, bathroom cleaners and floor cleaners are the most frequently purchased products in Thailand, and floor cleaners are the most frequently purchased products in Indonesia.

These categories are more likely to be purchased at hypermarkets and supermarkets.

Research design

・Research method: Online survey
・Respondent criteria: Those who are living in Thailand and Indonesia, male and female aged 10-59 years old

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report