imagesReport

Attitudes and behaviors of sustainable living and environmentally conscious consumers

Release date
May - June 2020
# of pages
17
Agency
Intage Inc. × Kantar Worldpanel
Report price
USD 17,000
Target countries
  • ChinaChina

Description

Awareness of environmental issues is growing every year.

This report categorizes consumers into three eco-segments (active, concerned, and indifferent) according to their level of environmental involvement and behavior.
This report classifies consumers into three eco-segments (active, concerned, and indifferent) according to their level of environmental involvement and behavior.
The report analyzes their awareness and purchasing behavior in the beauty product category.
This report identifies the key points that appeal to environmentally conscious consumers, from perspectives such as environmental issues of concern, actions taken for the environment, responsible entities for the environment, and
awareness of green consumption, the importance of environmental claims on packaging, and
companies and brands with a sustainability image.

Summary

In China, people are more interested in healthy lifestyles and are more interested in products that are natural and natural, such as those that contain natural ingredients.

The number of "eco-conscious consumers" is also increasing in China.
In China's senior cities, the number of "eco-active consumers" and "eco-conscious consumers" is also increasing.
In China's senior cities, "eco-active consumers" and "eco-conscious consumers" have higher category purchases, and are more concerned about the environment and more active in environmental causes.

In China, recycling and its benefits are well known, but how to recycle is not sufficiently well known, which is a challenge.

70% of consumers say that they may not buy products that have an environmental impact.
About 60% of all consumers want consumer goods packages to be refillable.

Translated with www.DeepL.com/Translator (free version)

Research design

Research method: Consumer purchase panel survey (Product code scan or diary)
Respondent criteria: Those who are living in urban area of Mainland China

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