Taiwan's climate is basically warm all year round, making it ideal for travel. The annual average temperature is about 22 degrees C, and the average minimum temperature is 12-17 degrees C (54-63 degrees F). As a result, there is no snowfall in the plains in winter and only a few in the high mountains. During the transition from spring to summer (March to May), the occasional rain front can produce long drizzling, so an umbrella is necessary when traveling during this period. In summer (June-August), typhoons occasionally come through. In autumn (September to November), you can enjoy clear skies and crisp air every day to your heart's content. During the short, warm winter months (December to February), the occasional cold wave is a real treat for spa fans. All in all, Taiwan has a spring-like climate in all four seasons.

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Taiwan is known for its pro-Japanese sentiment and is attracting significant attention as a destination for Japanese companies looking to expand. But how well do you understand the “average” lifestyle and values of Taiwanese people?
Drawing on various data sources, including Intage’s “Global Viewer” survey of overseas consumers, we’ll break down and explain the “average” that defines Taiwanese consumers, as well as the latest trends emerging from this data.

Let’s Get to Know the “Average” Taiwanese Person! A Comprehensive Guide to the Typical Consumer Profile and the Latest Trends
・Lifestyle: Housing, Environment, Housework, and Marriage
・Food Culture, Health, and Sports Awareness

Reference Tokyo's climate Weather Altas "Monthly weather forecast and climate Tokyo, Japan" Retrieved June 5, 2020, from https://bit.ly/3dBbSTF Taipei's climate Weather Altas "Monthly weather forecast and climate Taipei, Taiwan" Retrieved June 9, 2020, from https://bit.ly/30ouOl2 Comment 台湾交通部観光局「台湾を知る＞概況」　Retrieved July 27, 2020, from https://bit.ly/30NVSbT