-Indonesia has a high home ownership rate of about 80%, and especially in rural areas, it is considered natural for local people to own a house.

-On the other hand, Special Capital Region of Jakarta has a lower homeownership rate of about 50%, due to the large number of people moving in from rural areas.

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With the world’s fourth-largest population and sustained GDP growth, Indonesia is Southeast Asia’s largest economy.
How well do you understand the “average Indonesian lifestyle and values”?
Drawing on various data sources, including Intage’s “Global Viewer” international consumer data, we will organize and explain the “average” that defines Indonesian consumers, as well as the latest trends revealed by this data.
 
Let’s Get to Know the “Average” Indonesian! Understanding the Lifestyle Through Climate, Culture, Halal, and Gen Z
・Lifestyle and Living Environment: Differences by Socioeconomic Class (SEC)
・Religious and Halal Considerations and Unique Consumer Behavior

Reference
Statistics Indonesia, Proportion of households with ownership status of owned and leased / contracted houses by area of residence
retrieved Sep 25, 2024, from here

Special Capital Region of Jakarta
retrieved Sep 25, 2024, from here