In India, the married rate of 20s is 83.8% for women and 51.9% for men. Those high rates indicate that the age of first marriage is lower than in Japan. Among those in their 30s, more than 90% of both men and women are married.

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This report focuses on “marriage”—a major turning point in life that significantly alters consumer behavior—and explores the cultures and customs deeply rooted in various Asian countries.
How does consumer behavior change as people transition from single life to marriage and parenthood? By analyzing the significant event of marriage, we offer insights that will help you gain a more comprehensive understanding of Asian consumers.
 
How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~
・How are “weddings” conducted in various Asian countries?
・Consumption Patterns Related to Marriage: Preparations and Purchases Made Upon Getting Married
etc.

* exl. Taiwan United Nations, Statistics Division. "Population by marital status, age, sex and urban/rural residence". Retrieved June 23 2020 from https://bit.ly/3dvz2Ky * Taiwan Taiwan Dept. of Household Registration Affairs, MOI., Accounting and Statistics "Statistical Yearbook of Interior" Retrieved June 23, 2020, from https://bit.ly/2Z5elQq