It is a multi-ethnic country with a large proportion of Javanese and Sundanese peoples of Malay descent, known as Pribumi, but also made up of many other peoples (about 300). Although people of Chinese decent make up only 1.2% of the total population, they are said to play an important role in the economy, with many of Indonesia's conglomerate owners being of Chinese descent.

―――
With the world’s fourth-largest population and sustained GDP growth, Indonesia is Southeast Asia’s largest economy.
How well do you understand the “average Indonesian lifestyle and values”?
Drawing on various data sources, including Intage’s “Global Viewer” international consumer data, we will organize and explain the “average” that defines Indonesian consumers, as well as the latest trends revealed by this data.
 
Let’s Get to Know the “Average” Indonesian! Understanding the Lifestyle Through Climate, Culture, Halal, and Gen Z
・Lifestyle and Living Environment: Differences by Socioeconomic Class (SEC)
・Religious and Halal Considerations and Unique Consumer Behavior

Central Intelligence Agency "The World Factbook: Ethnic groups" Retrieved June 19, 2020, from https://bit.ly/2NvB0Qc