In the UAE, only about 10% of the population is Emirati (UAE nationals) and the majority of the population is made up of expats from India, Bangladesh and other countries.

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The UAE continues to develop as an international city, attracting people and businesses from around the world.
At the same time, the foundation of daily life and consumer behavior in the UAE is rooted in Islamic faith, family, and a culture that values hospitality.
This article compares four countries—the UAE, Saudi Arabia, Indonesia, and Malaysia—to explain “the values and consumer behaviors of Muslim consumers that cannot be fully captured by the concept of ‘halal’ alone.”
 
It's Not Just About Halal! Five Values That Are Central to Muslim Life
・Characteristics of the UAE: A multinational, high-income market where international influences and Islamic culture coexist
・Life in the UAE: Spacious homes, family comfort, and hospitality toward guests

Reference
* Dubai
Dubai Statistics Center, "Number of Population Estimated by Nationality"
Retrieved September, 2024, from https://www.dsc.gov.ae/en-us/Themes/Pages/Population-and-Vital-Statistics.aspx?Theme=42
* Nationwide
Central Intelligence Agency "The World Factbook: Ethnic groups"
Retrieved September, 2024, from https://www.cia.gov/the-world-factbook/field/ethnic-groups/