Column
Column are written by INTAGE group and our partner company's researchers and help you to grasp the current status and trends of global market.
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Expectations of Southeast Asian Residents Toward Japan and Their E-Commerce Shopping Environment: Consumer Profiles Revealed Through Intent to Visit Japan and Online Purchasing Behavior
Mayumi Koyama
- Mar 06, 2026
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Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data

- Mar 03, 2026
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【Indonesia】Check Instagram Before Starting a Business in Jakarta: The Power of Jastip (Personal Shopping Service)
Tika Widyaningtyas
- Mar 02, 2026
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National Character of Countries Around the World South Korea: The “Hurry-Hurry Culture” Born from an Impatient National Character, Prioritizing Speed
TNC Lifestyle Researcher
- Feb 18, 2026
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National Character of Countries Around the World Vietnam: A Positive Drive for Advancement Fueled by a Victorious Nation Mindset
TNC Lifestyle Researcher
- Feb 17, 2026
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From Matic to Electric: How Women Have Always Driven Indonesia’s Mobility Revolutions (Even When Men Take the Wheel)
Intage Indonesia
- Feb 06, 2026
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The Indonesian Road Less Travelled (Because Someone Didn't Hand Her the Keys)
Tika Widyaningtyas
- Feb 05, 2026
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Pillion Passengers: The Data Behind Indonesia's Motorbike Gender Gap
Intage Indonesia
- Feb 05, 2026
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【China】When 1.1 Billion Women Worldwide Enter Menopause—Strategies to Tap the Menopausal Women Market
Intage China
- Jan 22, 2026
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【China】The Emotional Economy Behind the Labubu Boom
Intage China
- Jan 21, 2026
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What's the average American's life like? Understanding the “average” of America's diversifying consumers

- Jan 13, 2026
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National Character of Countries Around the World Brazil: A cheerful and friendly national character born from diversity and resilience
TNC Lifestyle Researcher
- Jan 13, 2026
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National Character of Countries Around the World Malaysia: A pioneering spirit balanced with the ability to enjoy life while preserving traditions
TNC Lifestyle Researcher
- Dec 26, 2025
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【China】Learning from Soy Milk Purchasing Behavior: The Future of China's Plant-Based Milk Market
Jiayi Xu
- Dec 24, 2025
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【Japan・Korea】What is a Convenient “Semi-Outdoor Balcony”? Differences in Laundry Habits Between Japan and Korea
Momoka Kobayashi
- Dec 23, 2025
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How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~

- Dec 19, 2025
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