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[Thailand] The first store of "DON DON DONKI" in Thailand is now getting popular / An Entertainment Spot for Families to Spend a Whole Day

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In February 2019, discount store ”Don Quijote” opened ”DON DON DONKI” in Bangkok, Thailand, located on the first and second floors of the five-story DONKI Mall Thonglor. Just like "Don Quijote" in Japan, there are Japanese foods, sashimi, pork for shabu-shabu, wagyu beef for yakiniku, seasonal fruits such as berries and peaches, and green tea-flavored Kit Kat, a standard souvenir of trips to Japan, are popular. Also, there is a gacha-corner installed in the store. 　 The mall's third to fifth floors contain a number of Japanese restaurants, as well as a sports entertainment facility called "D-Sports" with a batting center, which is rare in Thailand, and a karaoke box, making it an entertainment spot where families can spend their holidays after shopping. “Don Quijote” plans to increase the number of its branches in Japan and abroad to 500 by 2020, and it is expected that there will be more stores in Thailand. “Don Quijote” plans to increase the number of stores to 500 by 2020 both in domestic and abroad, and it is believed that there will be a multi-store expansion in Thailand.

They are happy to be able to buy Japanese products at low prices, but on the other hand, they are confused by the cultural differences

The discount store "Don Quijote" has been well known for a long time, and it is no exaggeration to say that it is a place where Thai people who travel to Japan always stop for shopping. For this reason, the opening of its first store in Thailand attracted a great deal of interest. In Thailand, Japanese food, daily necessities, and cosmetics are considered to be safe and of good quality, and people are happy to be able to purchase Japanese products at "DON DON DONKI" at a lower price than other stores. In addition, Thai people love to eat nigirizushi salmon and bento boxes at the eat-in corner, and anime fans seem to buy popular anime character goods and cosplay items in Thailand.
Unlike most supermarkets and shopping malls in Thailand, "DON DON DONKI" offers self-service bagging after checkout, just like in Japan, and the parking lot is small and difficult to use, which can be confusing for first-time visitors.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

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  • Aug 23, 2019
  • 3197 Views

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