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[Vietnam] cold-pressed juice stands on the rise / Subscription service launched

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Cold-pressed juice as a breakfast substitute with a purpose-built subscription service also launched

The number of stands and services selling "cold-pressed" juice is increasing, especially in the cities of Hanoi and Ho Chi Minh City. Many women ride motorbikes to juice stands to buy juice as a substitute for breakfast, because they can consume the nutrients and ingredients of fruits and vegetables without destroying them. At Ori juice stand in Ho Chi Minh City, a 350ml bottle of juice costs 20,000 dong (about 100 yen). Cold-pressed juice is sold refrigerated, partly because no preservatives, artificial sweeteners or additives are used.
There is also a subscription type service that divides the purpose into "beauty", "weight loss" and "detoxification" and allows customers to drink the juice for a certain period of time. A seven-day course of four kinds of "Fraîcheur Cold Pressed Juice" (four 500ml bottles) per day costs 1,200,000 dong (about 6,000 yen).

The most common fruit juices in Vietnam are Nuc Epu, made with a coarse press or blender, and Sinh Tho, made with condensed milk. However, more and more people are becoming concerned about existing drinks with added sugars and additives. In addition, people are seeing more and more Western trends on social media and other sites, and those influenced by them are embracing cold-pressed juice as part of their health habits and lifestyle.

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Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Dec 09, 2019
  • 1818 Views

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