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[Vietnam] From "disease prevention" to "immunity". Vietnamese people's changing view of health

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Specific keywords increase sales of health-related products.

Since COVID-19, there has been a change in the way Vietnamese people view their health. Although health consciousness has always been high, it has shifted from vague ideas such as "avoiding illness" to more concrete ideas such as "boosting immunity. As the keyword "immunity" became a boom in the country, Xuan Nguyen Group, which sells honey and health foods, saw its sales increase four to five times after COVID-19. Vina T&T Import and Export Services also saw a 30% increase in sales compared to before COVID-19 due to the increased demand for immunity-boosting fruits and vegetables. The company plans to open two more fruit and vegetable stores in the country.

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Supplements are also popular for their immediate effects.

Vietnamese people, who place great importance on immediate results in terms of health, prefer to take supplements. After COVID-19, the popularity of supplements has shifted from traditional supplements such as calcium and vitamins to supplements such as spirulina that are more effective in improving immunity. This trend is expected to continue for some time. This trend is expected to continue for some time to come.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ―

  • Oct 23, 2020
  • 2739 Views

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