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[China] Boom in Folk Medicine Draws Renewed Attention to Fragrant Sachet

  • Release date: Oct 16, 2020
  • 1882 Views

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Due to the spread of COVID-19, folk remedies are being reevaluated. Among them, "a fragrant sachet" in which herbal medicines such as mugwort, angelica dahurica, realgar, and iris are wrapped in cloth, is drawing attention. Originally, a fragrant sachet has thousands-years of history, and people still wear it or hang it in their rooms during the Dragon Boat Festival (mid to late June every year), when mold, bacteria growth, and mental sluggishness occur.
For the past few years, they have been a humble presence sold in the corner of pharmacies, but after COVID-19, the media picked up on them and some TCM doctors talked about the effectiveness of fragrant sachets in boosting immunity and managing physical conditions, which led to a boom.
There is also an increasing number of SNSs that introduce DIY projects using the stylish cloths and choosing the herbal medicine for each symptom. The price is around 20 yuan (about 306 yen).

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This article was co-written by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/ )and INTAGE Global Researcher.

Translated with AI Translator

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

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    Intage Inc.

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