imagesColumn

[China] Boom in Folk Medicine Draws Renewed Attention to Fragrant Sachet

images

Due to the spread of COVID-19, folk remedies are being reevaluated. Among them, "a fragrant sachet" in which herbal medicines such as mugwort, angelica dahurica, realgar, and iris are wrapped in cloth, is drawing attention. Originally, a fragrant sachet has thousands-years of history, and people still wear it or hang it in their rooms during the Dragon Boat Festival (mid to late June every year), when mold, bacteria growth, and mental sluggishness occur.
For the past few years, they have been a humble presence sold in the corner of pharmacies, but after COVID-19, the media picked up on them and some TCM doctors talked about the effectiveness of fragrant sachets in boosting immunity and managing physical conditions, which led to a boom.
There is also an increasing number of SNSs that introduce DIY projects using the stylish cloths and choosing the herbal medicine for each symptom. The price is around 20 yuan (about 306 yen).

images

This article was co-written by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/ )and INTAGE Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.
  • Oct 16, 2020
  • 1816 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here