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[China] EC cosmetic sites open offline shops where customers can freely browse and try on their products

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Offline store where you can casually try out all the products handled in the EC site

A cosmetics-related EC app has opened an offline store in Shanghai, attracting a lot of attention. China's leading e-commerce app with social networking service, Xiao Hong Shu, is said to be used by about 200 million Chinese women who are interested in cosmetics and beauty. At the offline stores opened by "Little Red Book" in two major malls in Shanghai, all the products are displayed in their original packaging so that customers can actually try out the feel, scent, and color of the products. In addition, there are several social networking backdrops in the stores, and customers can take pictures of themselves doing makeup in the stores and upload them on social networking sites. The same cosmetic e-commerce app, "Story Plum," has also opened an offline store where customers can purchase at the same price as on the app.

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Taking photos in the store, getting advice from other brand's staff... A new kind of consumer store that overturns conventional rules

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Jul 30, 2020
  • 1309 Views

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