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[China] Mask makeup is all about the eyes / Eye makeup products that show individuality are coming out one after another

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At COVID-19, #口罩妆 (mask makeup) was posted hundreds of millions of times on SNS

Chinese cosmetics manufacturers, which have been a hot topic since 2019, have stepped up their PR efforts in response to a 290% increase in sales of eye makeup-related products (as of February 2020) thanks to the hashtag #口罩妆 (mask makeup), which has been posted hundreds of millions of times on social networking sites. Each company is proposing different types of mask makeup using unique eye makeup palettes, such as the wild animal makeup brand "Kanmei Diary," the courtly relief palette brand "Hana Xi Zi," and the popular Egyptian series "Zeesea" in collaboration with the British Museum. There is a possibility that Chinese cosmetics manufacturers will take advantage of this opportunity to make a big leap forward.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Sep 14, 2020
  • 1296 Views

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