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[China] Alibaba's New Sales Model "S2B2C" EC App is Popular

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An app that allows you to buy authentic products recommended by friends and influencers.

Taobao, which was released by Alibaba in December 2019 and saw a 600% increase in profits in March 2020, is an app that allows users to buy products selected by ordinary users, including friends, influencers, and people with expertise in the field. Sellers can create their own stores within the app without the burden of creating, stocking, and managing inventory, and receive a margin when their products sell. Manufacturers can leave word-of-mouth and advertising to users for free, without having to advertise, and buyers can purchase only genuine products recommended by people they trust. Sellers can open a store in the app with zero capital, and it is believed that many people who suffered from the loss of income and unemployment due to COVID-19 have used the app.

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Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Sep 11, 2020
  • 1846 Views

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