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[India] "TikTok" and other apps from China banned in India

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Young people upset over TikTok ban

On June 29, 2020, the Indian government banned the use and download of 59 mobile apps originating from China. Among them were the messaging app We Chat, the cheap fashion retailer SHEIN, and TikTok, which is very popular among Indians who love to dance. The government's decision has also had an impact on the United States, where President Trump has been trying to ban apps from China since India's ban. Although the banning of the app in India is not so negative due to political factors, many young people are upset that TikTok, a place to show off their dancing skills, has disappeared. Although no groundbreaking app has yet appeared to replace TikTok, people are starting to post dance videos on Reels (*a TikTok-like feature that allows users to post 15-second videos), which was launched by Instagram on August 5 after the uproar.

Military clashes near India-China border triggered

India has extended the lockdown against COVID-19, which started on March 22, for four more times until the end of June. The ban on the Chinese app, coupled with the fact that it was not possible to go out and live as usual in a stay home, caused shock among TikTok users.
The ostensible reason for the ban is said to be national security, such as protection of information, but the reason is said to be that nine days before the ban was announced, military clashes occurred near the border between India and China, resulting in deaths on the Indian side.

In addition to the banning of apps, there has also been a boycott of Chinese products in some parts of the world. The most upsetting app to be banned was TikTok, which, according to a July 9, 2020 article in the Indian daily The Economic Times, had 200 million users in India, or one in six of the country's population. TikTok was a perfect fit for India's love of dance, as seen in the Bollywood industry, and was loved by India's self-expressive youth as a tool to easily share their talents with the world.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator


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    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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