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[Indonesia] Gojek's new donation-focused service "GO-GIVE" is a hot topic

Electronic donation service launched to coincide with the month of fasting and religious faith

Electronic donations are increasing year by year, and a wider range of people are becoming more comfortable with giving.

For Muslims, who make up more than 90% of Indonesia's total population, the custom of zakat is familiar, and Indonesia is the country with the highest number of donors in the world. Indonesians view being able to donate as a joyous occasion.
The number of e-donations has also increased over the years as e-money has become more popular in recent years. According to GoPay, between 2017 and 2018, e-donations were about 400 times higher than before. Electronic donations can be made from as little as 1,000 rupiah (about 7.4 yen), and with Gojek, the most popular app in the country, providing the service, a wider range of people can now donate easily.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Oct 10, 2019
  • 3195 Views

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