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[Thailand] The New Normal is Traveling with Family, Close by, and Safely / Thailand's Go To Campaign Promotes Domestic Travel

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National parks and beach resorts in provinces near Bangkok are popular.

According to an awareness survey conducted by the Tourism Authority of Thailand's Travel Research Center (TATIC) in the second half of July 2020, 84% of those surveyed thought that domestic travel would not be a problem, with 53% of those surveyed planning to travel during the same year. For transportation, 70% of the respondents used their own cars, the number of people was about four, and most of them traveled as a family or as a couple.
According to a survey by Krungthai Bank (August 2020), travelers are increasingly visiting Bangkok's suburban provinces, Nakhon Ratchasima and Kanchanaburi provinces, which are rich in nature with national parks, and beach resorts, and many are choosing to spend their time in safer places surrounded by nature and avoiding crowds. Although Thais like to travel abroad, they seem to think that it will be difficult to travel abroad not only in 2020 but also in 2021. In such a situation, a photo shooting spot in Bangkok that looks like an overseas trip became a hot topic, and for a while many young people came to take photos.

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Thai version of Go To campaign promotes domestic travel

Thailand's tourism industry, one of the country's major industries, has been suffering due to continued restrictions on foreigners entering the country. The government has launched a Thai version of the Go To campaign called "Lautiao Duaikan" (เราเที่ยวด้วยกัน) to promote domestic travel by Thais and revitalize domestic tourism. The government's promotion measures have been successful. The government's promotion measures have been successful, and the provinces are now bustling with tourists, eagerly awaiting the chance to travel again.
In 2003, when the SARS (Severe Acute Respiratory Syndrome) epidemic had a major impact on the tourism industry, the Tourism Authority of Thailand implemented the "Unseen Thailand Project," suggesting trips to unknown tourist spots to avoid the crowds. With more opportunities for domestic travel, new tourist attractions may be created in the country.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.
  • Mar 08, 2021
  • 1343 Views

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