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[Indonesia] 400% annual growth potential! Surging demand in the e-grocery market

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More than 60% of respondents would like to continue to use the e-grocery market

In Indonesia, the e-grocery market is growing on the back of COVID-19. According to a survey conducted by consulting firm Redseer in August 2020, more than half of Indonesians say their spending on e-grocery is increasing. More than half of Indonesians say their spending on e-grocery is increasing, and more than 60 percent say they will continue to use it in the future.
In May, Redseer predicted that the e-grocery sector would grow by 400% this year. In an interview with a local newspaper, Redseer said that the number of users of its online shopping service, HappyFresh, is likely to increase further. The number of users of HappyFresh has been increasing rapidly since March, and at one point the service could not keep up with the demand, and there were many complaints of poor quality. Currently, the service itself is being further strengthened to provide stable service.

Potential for growth in use among middle class and above

In Indonesia, attitudes toward COVID-19 are divided. While the low-income group takes a dim view of the measures, the middle-income group and even the wealthy group are more sensitive to the issue than those in developed countries. They live without leaving their homes or meeting people as much as possible. It is expected that such middle class and above will start shopping services and use e-grocery. It is highly unlikely that the infection situation in Indonesia will improve quickly, and it is very likely that the number of users will continue to increase.
Listening to the actual users of the e-grocery, some of them say that it is very convenient. Traffic congestion is a chronic problem in Indonesia's urban areas, and it is likely that there will be a certain number of people who will avoid going out even after COVID-19 goes away. It is impossible to predict how far the market will grow, but it is likely to remain a market.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.
  • Mar 01, 2021
  • 1091 Views

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