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[India] Dating Coaching for Men Who Are Bad at Love / Changes in India's Marriage Situation

Most of the marriages in India are arranged marriages, and there are many apps to find an arranged partner. There are many apps to find an arranged marriage partner. The apps allow you to choose the same caste, hometown, occupation, etc., and in many cases, parents register. There are many dating apps such as Tinder and TrulyMadly, as well as companies that organize events for singles such as Floh. In this environment, more and more men are taking advantage of the "dating coaching" style of consulting. The contents of the dating coaching courses are related to talking skills, body language, and clothing, and include tips on how to approach women. The course costs from 5,000 rupees to 100,000 rupees (about 7,700 yen to 154,000 yen) for three to six months, and the number of students is increasing more than 10 years ago.

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In India, the culture of parents deciding who to marry is deeply rooted, so there are many men and women who are not good at love. In addition, in some areas, dating and relationships with men and women before marriage are prohibited, and this is a fact that many young people lack confidence in how to treat the opposite sex. However, in urban India, as women enter the workforce, love marriages are on the rise and more couples are beginning to enjoy pre-marital relationships. In addition, the number of contacts with women in business has started to increase, and being able to communicate smoothly with women is becoming more and more important for business success. As a result of these changes, men who want to improve themselves are now actively seeking dating coaching.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Oct 04, 2019
  • 2091 Views

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