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[Indonesia] Targeting a market of over 100 million people. Japanese Food Company to Develop and Sell Halal Products

Instant Ramen, Curry Roux, etc. Halal foods that reproduce the taste of Japan

"Halal food is food that can be consumed safely by Muslims without violating their religious beliefs. There are detailed regulations for halal, but the general idea is that it means food that does not contain pork ingredients or alcohol. Japanese food companies operating in Indonesia are challenging to develop and sell halal products, aiming at the Muslim market of over 100 million people. Typical products include instant ramen noodles from Nissin Indonesia (13,157 rupiah/approx. 100 yen per bag), curry roux from House Foods (26,315 rupiah/approx. 200 yen per box), and mayonnaise from Kiwi Indonesia (39,473 rupiah/approx. 300 yen per 300g bottle). Until now, these products have been sold only in large volumes for business use, but curry roux from House Foods and mayonnaise from Kiwi Indonesia will begin to be sold to general consumers in 2021.
Only halal products are manufactured in Indonesia by Japanese food companies, and since there are no tariffs compared to food imported from Japan, the price is about half the price. The green round mark on the products is the "Indonesia Halal" certification. A lot of research has been done to reproduce the taste of Japan, and all the products are very close to the Japanese taste. In the future, there is a possibility that they will start reimporting their products to Muslims living in Japan. The challenges of Japanese companies in Indonesia will continue.

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Japanese Halal Food Will it spark a further Japanese food boom?

Indonesia is the most populous Muslim country in the world. Due to its historical background, the government recognizes five religions, so it is not an Islamic country, but about 95% of the population is Muslim. The Japanese food boom has been going on for the past 10 years, with restaurants such as Yoshinoya, Otoya, Kimkatsu, Marugame Seimen, COCO Ichibanya, Gindako, etc. However, between restaurants with halal certification and those without, the former have overwhelmingly gained market share and opened more successful restaurants. Japanese food products are also popular, but many people were unable to get their hands on them because it was not possible to get halal products imported from Japan. However, Japanese foods that can be safely eaten by Muslims are now available for sale, which will further support the Japanese food boom.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.
  • May 31, 2021
  • 1629 Views

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