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[Korea] "Clean beauty" is the trend in Korea! Vegan cosmetic brands are coming out one after another!

Organic, sustainable Vegan, eco-friendly are keywords

In Korea, "clean beauty", which is friendly to both humans and the environment, has been slowly gaining popularity since around 2019, and organic, eco-friendly, and vegan brands have been appearing one after another.
"HOUSE OF AROMATICA is the showroom and cafe of the sustainable beauty brand AROMATICA, located in Seoul's Karoskil district, and is a place filled with the brand's philosophy. Korea has always had a strict trash separation policy, but in front of the store, trash cans are placed that are further divided by material to promote the image of a sustainable brand. Not only are the products vegan, but AROMATICA also uses reusable packaging for all of its shampoos and body washes, so customers can purchase refills by bringing their own containers. Refill shampoos start at 18,000 won (about 1,800 yen) and can be purchased in stores or by mail order from the official website.

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Ahead of the curve in Japan Vegan Cosmetics in Korea

In Korea these days, it is not uncommon for cosmetic brands that did not have a vegan line to create a vegan foundation and launch a separate line. These brands do not use excessive packaging and use reusable or eco-friendly materials for their packages and boxes.
Vegan brands that are currently popular in Korea are AMUSE, be plain, and Melixer, all of which have good quality products and sophisticated branding such as packaging design that makes people want to pick them up.
The rapid increase in the number of clean beauty brands, eco-friendly packaging, etc. gives me the impression that the Korean cosmetics industry is about one to two years ahead of Japan. Another characteristic of Korea is the speed at which things that have started to become popular spread to the public. It won't be long before the whole of Korean society will be aware of the need to live in an eco-friendly manner.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.
  • Aug 06, 2021
  • 1530 Views

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