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[The U.S.] personalised display used by Delta Air Lines

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CES 2020, the world's largest technology trade show, held in January 2020, saw a variety of new technologies and products announced this year, but there was a lot of interest in Delta Air Lines, which participated as a different industry, the airline industry. The centerpiece of the show was an electronic display using a parallel reality display developed by US startup Misapplied Sciences. This allows a single display to show individually customized content to multiple users. When the boarding pass code is scanned by the display's special scanner, the display will show personalized information (flight information, gate times, language, etc.) that is only available to that customer. The company expects to begin testing the system at Detroit Airport by the end of 2020.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCライフスタイル・リサーチャー

    Author profile
    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc

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  • Mar 08, 2020
  • 1628 Views

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